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Destination and Place Branding

Western Norway: Regional Brand

Client

Allianse Vest - 2007

Challenge

Western Norway contains some of the strongest elements of the Norwegian brand: fjords, hydro power, traditional culture and natural produce. These linked well to the national brand “Powered by Nature”. A regional place of origin brand was required to boost awareness and sales of products, services and creative capacity from western Norway, particularly fish, food, brewing, furniture, textiles, design, banking and tourism. Translating this theoretical brand perspective into practical reality was the major challenge.

Solution

We provided strategic advice and facilitated a workshop for stakeholders in all main sectors We made practical recommendations for translating the western Norway regional brand into practice. This included organisational and financial proposals.

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