Preparing policy frameworks to guide planning and investment
"A policy is a temporary creed liable to be changed, but while it holds good it has got to be pursued with apostolic zeal."
(Mahatma Gandhi, 1869-1948)
Tourism can play an important role in achieving national economic, social and environmental policy objectives. Ensuring tourism plays its role to the full requires a clear-sighted tourism policy and unwavering commitment to its implementation.
We work with you to understand your national development priorities. We apply market-driven thinking, extensive international expertise, and an understanding of wider economic, social and environmental issues to provide a global context. We then address your specific development priorities, taking account of global trends and international good practice, to develop a sustainable tourism policy that will help achieve your national development objectives.