Client

EU Namibia Tourism Development Programme - 2003 /2005

Challenge

The Namibia Tourism Board had recently emerged from the Ministry of Environment and Tourism as a stand-alone tourism board.

The new tourism board needed to be competitive. This meant identifying the roles, skills and structure required to make it one of the best in Africa.

Solution

• Key roles were identified

• Job descriptions were developed

• An organisational structure was proposed

• A training needs assessment was undertaken for key positions 

Result

• A highly effective tourism board, respected by its competitors as well as by Namibian stakeholders.

• A focused organisation that grew Namibia's tourism significantly in the next few years.