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Human Resource Development/Institutional Strengthening

Namibia: Development of the Namibia Tourism Board

Client

EU Namibia Tourism Development Programme - 2003 /2005

Challenge

The Namibia Tourism Board had recently emerged from the Ministry of Environment and Tourism as a stand-alone tourism board.

The new tourism board needed to be competitive. This meant identifying the roles, skills and structure required to make it one of the best in Africa.

Solution

  • Key roles were identified
  • Job descriptions were developed
  • An organisational structure was proposed
  • A training needs assessment was undertaken for key positions 

Result

  • A highly effective tourism board, respected by its competitors as well as by Namibian stakeholders.
  • A focused organisation that grew Namibia's tourism significantly in the next few years.

 

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