Destination and Place Branding
Tunisia: Brand Review
United Nations World Tourism Organization (UNWTO) / Office National du Tourisme Tunisien (ONTT)-Tunisia Tourism Office (2009)
We reviewed the relevance of the existing Tunisian brand and assessed its application in ONTT's marketing material. We recommended several changes to make Tunisia’s brand more market-focused. We also advised on integrating the brand values more effectively in marketing communications.